Fanny Herawati – Founder and Director, PT. Navita Origo Solutions, Indonesia
Navita Origo’s Fanny Herawati explains why she founded the company, the role it plays providing IT solutions to the Indonesian oil and gas industry, and her plans for developing and growing the business.
Could you please start by introducing Navita Origo and explaining the original rationale behind your decision to establish the company back in 2008?
PT. Navita Origo Solutions is an IT service solution provider operating in the upstream part of the local oil and gas value chain with a coverage that extends across the geological and geophysical (G&G), drilling and production domains. Over the course of a lengthy career at Schlumberger, Halliburton and Baker Hughes spanning a variety of different roles from electricity metering, wire-line technology, data processing, provision to IT Upstream Technology, I became aware of an unmet need in the local market for integration solutions in terms of software application.
All too often, I noticed that the different business units within oil and gas companies were being run as autonomous kingdoms with little overall communication and coordination. My idea was therefore to produce a single software platform that could unite each component from the drilling part of the business to the geophysics/geology element so as to realize efficiency gains and optimize performance. The next step was to introduce real time data monitoring, transfer and dissemination so as enable faster decision-making.
How would you describe the scope of your offering today?
Currently, Navita Origo limits itself to two core offerings: our own proprietary products for real-time data transfer & monitoring and our function as an exclusive retailer of Baker Hughes software.
Our ‘NavitaTM Drilling Monitoring (NDM)’ software offers a solution to oil companies that expect up–to-date expert information in real-time mode. NDM Suites transmit live data from the field to a centralized hub enabling experts in a head office to monitor, analyze and make sound decisions for multiple locations simultaneously. In this way NDM enables operational costs to be reduced and personnel exposure time at the rig sites to be minimized. Meanwhile our Navita Drilling Report (NDR) application can retrieve real-time data and utilize it to automatically generate management reports anytime and anywhere, thus avoiding the complexities of field reporting and risk of human error.
For the past year Navita Origo has also been the reseller of Baker Hughes’ JewelSuite™ Subsurface Modeling software that enables a client to quickly build accurate 3D models, regardless of a reservoir’s structural complexity. By integrating cross-disciplinary data sets, collaborative teams can quickly build precise and predictive models with ease and, using these models, a client can rapidly run multiple scenarios to determine the best course of action for their projects.
The previous retailer of Baker Hughes software had to relinquish its contract when it started selling a competitor’s products and thus the opportunity arose for Navita Origo to step in. In many respects we were the obvious candidates given my previous experience as Sales Manager In Indonesia for JewelSuite. Seeing the synergies that could be leveraged between our own real-time monitoring system and the Baker Hughes software it was a no-brainer especially given that clients are increasingly demanding full-package, one-stop solutions.
What does your existing client profile look like? And what are your plans for client diversification?
Right now, all of our clients are local companies with the bulk of our workload coming from Pertamina and Pertamina Hulu Energy (PHE). We do have an array of local independent oil and gas companies on our books, but Pertamina remains our biggest client representing around 80 percent of our workload due to the sheer volume of wells under their stewardship. Most of our smaller clients meanwhile only operate one or two wells. Much of our work also represents repeat business with our customers quickly realizing the tangible benefits of being able to conduct remote real-time monitoring on mobile devices.
The dream would actually be to start servicing the international oil companies (IOCs) but that is a pretty tough market for a local outfit like us to break into especially as many of the international players maintain worldwide integrated project management (IPM) contracts with one of the big four oilfield service companies. We remain hopeful, however, that this tendency might change as even the oil majors seek to control costs and realize efficiency gains at the local level by hiring cheaper, more-cost efficient and versatile in-country contractors.
How appropriate is your software at a time when E&P companies are dealing with plunging oil prices and seeking to make themselves ‘fit for fifty’?
Finding and producing hydrocarbons is technically challenging and economically risky. The process generates a large amount of data, and the industry urgently needs new technologies and approaches to integrate and interpret this data to drive faster and more accurate decisions. Our software is very appropriate for a time when the oil industry is being forced to adopt more efficient business practices.
Our real-time monitoring improves communication and interaction across the different professional communities within an E&P client resulting in obvious performance efficiencies. At the dame time it allows the client to better monitor “plan versus actual” performance and to reduce Non Productive Time (NPT). The Baker Hughes software meanwhile strives for similar sorts of performance gains. With JewelSuite Subsurface Modeling, operators can gain a better understanding of the subsurface to make better decisions on well placement, reserves estimation, and production planning.
The challenge we face, however, is to convince a rather conservative local oil and gas industry to embrace the opportunities of the digital oilfield and smart well technology at a time when many consider these technologies to be luxuries rather than necessities. Our greatest hurdle is therefore about introducing the new software. We surmount this by conducting pilot projects that demonstrate to the clients first-hand how our system can revolutionize their operations.
Looking forwards, how do you intend to develop and grow the business?
We have to be very attentive to hiring and retaining a high caliber of personnel such as software developers who will allow us to remain ahead of the technological curve and stay abreast of software advancements and any new disruptive technologies that might arise. We are also constantly on the look out for other synergistic technologies that we can combine with our existing offering and thus allow us to provide an evermore-holistic package of services. This would apply to securing new exclusivity agreements as a retailer as well.
Aside from that, the plan is to stick to our core strengths of offering high quality, innovative solutions at competitive prices while all the time emphasizing the client relationship and securing repeat business and customer loyalty. Finally we are seeking to extend the geographic reach of our service offering starting by moving into the neighboring market of South East Asia.