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Hughes Malaysia – Andy Soo, Project Business Development Director, Southeast Asia

Maintaining a highly competent work force is paramount to Baker Hughes in Malaysia. To achieve this, the company runs a number of initiatives. Andy Soo, Project Business Development Director Southeast Asia for Baker Hughes, comments on Baker Hughes development in Malaysia, the appetite for technology and the opening of the Baker Hughes Universiti Teknologi Petronas Petroleum Education Centre in February 2013.


How does Malaysia, as a country, fit into Baker Hughes’ overall organization?

Today, the Asia Pacific region comprises of 17 countries divided into four culturally aligned geomarkets. In Southeast Asia, we now have eight countries under our remit. Our core operating countries are Malaysia, the location of the Southeast Asia geomarket, as well as Brunei, Cambodia, Laos, Myanmar, the Philippines, Thailand, and Vietnam.

Can you give us an overview of the company’s operation in Southeast Asia?

Pressure pumping is currently still the number one product line for Southeast Asia followed very closely by completion services. Our coil-tubing services under the pressure pumping product line increases access to proven reserves, improving asset value, and return on investment. Moreover, our drilling and wireline market presence in the region is substantial; we are serving a myriad of operators here.

We have expanded our reservoir capabilities with several acquisitions that will support the market with total-asset solutions. These include an integrated product and solution offering, such as well construction, an improved production system, a revised field development plan, field management project, or an enhanced oil recovery project.

This integrated approach enables increased technology deployment, improves execution, improves production, and increases recovery at lower cost.

In 2013, Baker Hughes launched 129 products and services to create greater value for customers. What have been the game-changing products and services that are applied in the region?

The Baker Hughes FASTrak™ logging-while-drilling fluid analysis sampling and testing service has been one of the game-changing technologies in the region. This service delivers accurate, real-time formation pressure tests; real-time in-situ measurements of reservoir fluid properties; and downhole capture and retrieval of formation fluid samples for faster, on-site decision making.

In addition, our wireline conveyance service is the safer, more efficient approach for the deployment of downhole instruments. Another game-changing technology is the Baker Hughes RCX™ Sentinel focused sampling service. This delivers a cleaner formation fluid sample in less time than conventional fluid sampling methods. It allows reservoir engineers and petrophysicists to make more informed decisions about the reservoir and reduces rig time, costs, and risk.

Another technology that has been successful in Malaysia, is coiled-tubing drilling. Our CoilTrak™ coiled-tubing bottomhole assembly system is the solution for advanced coiled-tubing drilling applications. This technology enables us to reenter some of the old wells and sidetrack from it without having the need to pull out the existing completions. These coiled-tubing and reentry drilling systems economically access new and/or previously bypassed pay zones to maximize ultimate recovery, improve revenue, and extend field life.

Currently, lots of work is around well completion and intervention solutions that help exploration and production companies maximize the value of their oil and gas assets by optimizing recovery while reducing capital and operating expense. Additionally, we are working with client to bring nonperforming wells online.

Essentially, Malaysia is a collaborative type of work environment; we work closely with the client from a project management perspective. In the past years it has been evident that customer-client relation has evolved from a historical “you listen to me” partnership to more collaborative partnerships.

How do you see Malaysia as a testing ground for innovation?

I believe that over time the industry will become more receptive for this type of innovation. Especially with the price of oil going down, the industry has to be innovative. If we introduce a technology that will improve production at a lower cost, there is a value proposition.

What are the industry trends in Malaysia?

We have effectively been involved in every deepwater project in Southeast Asia. We have worked with deepwater big oil players in Vietnam and Malaysia, but I expect to see more deepwater projects by 2018.

Apart from deepwater, there are currently several marginal fields coming online and enhanced oil recovery has become an important part of improving total production. Further down the horizon, I would expect gas development from fields with high content of CO2.

Baker Hughes opened the Baker Hughes Petroleum Education Centre at Universiti Teknologi Petronas (UTP), along with scholarship awards. What is the value of having strong relations with Malaysian universities?

We opened the Baker Hughes Universiti Teknologi Petronas Petroleum Education Centre in February 2013 with the mission to enhance the competency of the local oil and gas industry workforce. In achieving this, we have signed a memorandum of understanding with Petronas and two other industry players in the region.

We believe the setting up the Centre will encourage the students to create innovative ideas to develop quality products. We aim to educate the next group of leaders and provide students with more exposure to the industry.

In addition, we are collaborating with University Teknologi Malaysia. We have signed a MoU with UTM. It is a similar concept, namely exposure to Baker Hughes at an early age.

What is Baker Hughes doing in Malaysia to support the growth of the oil and gas energy here?

In addition to the Baker Hughes Universiti Teknologi Petronas Petroleum Education Centre, the company has invested in a new 100,000-sq-ft, state-of-the-art operations facility, in Labuan to support our operations in Malaysia. Complementing our established facilities in Kuala Lumpur, Miri and Kemaman, the Labuan facility houses laboratories, office, repair and maintenance operations, and a remote collaboration center. The location of this facility will also facilitate the transfer of Baker Hughes’ latest technology to Malaysia.

As the demand for oil and gas in the region continues to grow, Baker Hughes has renewed its focus on Malaysia’s domestic production growth by establishing a manufacturing centre in Port Klang Free Zone. The 30,000-sq-ft manufacturing center, located on five acres of land near the free trade zone, will strengthen our global supply chain, thus advancing Malaysia’s position as a regional corporate and industrial hub for the oil and gas industry. This is another step of Baker Hughes’ strategic plan to concentrate more of its investment in Malaysia’s supply chain resources that also support the local economies.

The Asia Pacific Real Time Monitoring centre is in Kuala Lumpur where our operations in this region can be continuously monitored 24/7 to increase efficiency and assist in making quick decision.


To read more articles and interviews from Malaysia, and to download the latest free report on the country, click here.



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